New name, brand intended to better
reflect core product, identify hometown
Company president and CEO Gary Bales debuts a new sign out in front of the business, which changed its name this week from International Sensor Systems Inc. to Aurora Boardworks.
Dean Bamesberger works at a pick and place machine on the floor of Aurora Boardworks. He is one of 36 employees at the company after a recent staff expansion made possible in part by a $1 million CDBG grant.
As International Sensor Systems Inc. approaches its 50th anniversary, company leaders have announced that the trusted technology and electronic circuitry provider is changing its name to Aurora Boardworks, effective immediately.
The name change was introduced this week as part of a rebranding effort to clarify the company’s mission and better reflect the core product being manufactured at the Aur…
