Hofmann launches Urban Chic Boutique

Pandemic prompts creation of a back-up plan, with early sales surprising new owner

  • Kelsey Hofmann stands in front of a ring light amidst her line of women’s clothing, which she sells online with twice weekly shows on Facebook Live. Hofmann opened Urban Chic Boutique Jan. 31, operating at the After Hours Grafix building on Highway 14, where she and her husband Troy both own and operate their own businesses.
    Kelsey Hofmann stands in front of a ring light amidst her line of women’s clothing, which she sells online with twice weekly shows on Facebook Live. Hofmann opened Urban Chic Boutique Jan. 31, operating at the After Hours Grafix building on Highway 14, where she and her husband Troy both own and operate their own businesses.
    Kelsey Hofmann made some stark realizations during the COVID-19 pandemic which prompted the launch of a new boutique business where early success is surprising even its owner. The Urban Chic Boutique went live Jan. 31, offering online customers a colorful variety of women’s clothing, featuring blouses (from size small to 3X), jeans, shoes, boots and jewelry. Hoffman works alone, taking...

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