Retail leakage report lists Aurora, county ‘about average’

Local officials help interpret what NPPD study ‘pull factor’ data means to community

  • Retail events like this Toast to the Holidays, celebrated pre-pandemic in 2019, help showcase what local retailers have to offer. Total retail sales were the focus of a ‘pull factor’ report created by the Nebraska Public Power District which tracks retail leakage by community.
    Retail events like this Toast to the Holidays, celebrated pre-pandemic in 2019, help showcase what local retailers have to offer. Total retail sales were the focus of a ‘pull factor’ report created by the Nebraska Public Power District which tracks retail leakage by community.
A recent study of shopping trends concluded that Aurora is about average when it comes to like-size communities’ ability to generate retail sales — also known as “pull factor.” Local business leaders offered their spin on what that data means, pointing out efforts to improve sales totals by helping area businesses grow while also looking to fill perceived gaps in available retail services. In…

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