‘Pull factor’ reflects area’s shopping trends, retail leakage

A report filled with mostly positive economic and demographic trends for Aurora and Hamilton County has one section that stands out as a potential red-flag alert.
“Pull factor,” a term used to measure non-motor vehicle sales on a per capita basis, reflects a significant amount of retail leakage, which means many folks are going online or out of town to do much of their shopping.

Read more in this week's print or e-editions.


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