A trusted source PDF E-mail

As the News-Register joins the celebration of National Newspaper Week, we can’t help but turn the attention to you, our readers, and the community we serve.

Times have changed in our industry, indeed our world, in terms of the way society gets its news and information. Some would have you believe that newspapers are a dying medium, but in fact our industry, and this newspaper, are transforming in a digitally-driven world.

Whether you read the local content we provide in traditional print format or on the web, Facebook, Twitter, or via e-edition on an iPad, you are still relying on a trusted source to keep you connected with your community.

We understand how important that connection is, and also believe that the strength and vitality of any community is based on that sense of belonging. That’s why you’ll find in these pages pictures and stories about the Friday night football game, innovations in local agriculture, breaking news on the business scene, as well as human interest stories about your friends and neighbors. We also take our role as the Fourth Estate watchdog of government very seriously, as reflected in the “Inside the Numbers” series now reviewing 10-year budget histories which impact local property taxes.

Advertisers know they can reach the marketplace, and get results, by using this medium as well. But don’t just take our word. Warren Buffet wouldn’t be buying newspapers today in what he considers to be strong, growing communities, if he didn’t believe it was a solid investment.

Newspapers -- viable, strong, thriving newspapers -- are all about the communities they serve, and on that note we feel blessed to work and live in Hamilton County, Nebraska. It’s a true partnership; a reflection, one of the other.

Today’s technology has proven how valuable local content is by providing a platform to widen the audience for each story, which can now be taken and repeated, shared, tweeted and emailed countless times a day. A recent Soundslide feature on a high school football game we posted on the News-Register website, for example, was viewed more than 4,200 times. Many of those viewers were no doubt teens and young adults, who we think will be drawn to the mobile product we’re working on as well.

As long as people still read, still care about their quality of life, still love the place they call home, newspapers that celebrate the lives of ordinary people will remain relevant, will matter to the community and be part of your every day life.

Kurt Johnson

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